Whenever a new printer is launched in the market, it comes with tremendous hype and accompanying marketing strategies designed to woo the public into buying it. However, all that usually dies down sooner than later. Moreover, people only tend to hang on to one product until a new one comes out. This is why promotion running over a short time is dialed to the max, in the hopes of hooking consumers into making a purchase.
Once you buy though, it is still not an end to the buyer and seller relationship. After the purchase is done, there is also the not-so-small matter of after-sales service. This service is meant to determine how good the product really is, as well as the issues it will serve up. If the selling company notices that the satisfaction of its customers is low for some reason, then the product is discontinued from production.
Main Reasons Companies Discontinue Printers
Common Printer Issues
Printers use drivers and firmware, and if either of those shows too many errors or fails to respond, the company will discontinue the product. This is because errors in drivers or firmware can severely affect the functionality of the printer. If the printer driver is unavailable, customers will report software malfunctions, and call the support team for advanced troubleshooting. Generally, companies prefer to use measures that save face, like giving replacements and such.
Unpredictable printer functioning is another problem. If after a year of good, constant printing, the printer acts up, then this can be a problem. One example is the monochrome function failing or not working properly. This can be a huge crisis for work environments where a lot of printing needs to be done.
Printout quality getting reduced is a problem to be wary of. Deflated or crumpled printouts won’t be usable in most cases. Having to put up with ruined printouts in an office, for instance, doesn’t bear thinking. Companies and printer support technicians usually tell users to first check if something is blocking the paper feed. If there is and the item is removed, well and good. However if there is something wrong with the printer instead, and fixing it once doesn’t guarantee the problem won’t come back, and that is when the manufacturing company will be inclined to discontinue the product.